Heidi Foland UX UI

Hello there

I'm Heidi, a UX Designer and UI Artist game development veteran.

 

I’m passionate about data systems as intuitive, aesthetic experiences, and thrive most when evolving abstract concepts from the high level view into pixel perfect artwork with an energetic voice.

 

UX Case Studies

 

Super Smash Bros. Character Customization Proposal

Exploration of rationale and scope of potential solutions to improve players’ tested motivations to engage with campaign story.

D1 Retention: Call of Duty Mobile Retention Action Plan

Data-driven planning to promote improved player experiences of a well-established IP’s extended platform.

UI Portfolio

 

Illustration

Experience


Software Proficiency

  • Unreal Engine

  • Unity Engine

  • Blender

  • Maya

  • Adobe Creative Suite (Photoshop, Illustrator, After Effects, Xd)

  • Figma

  • JIRA

  • Perforce

Field Skills


• Prototypes with functionality to troubleshoot UX early in pipeline

• Prevents difficult bugs by designing with international localization in mind

• Structures maintenance of design libraries to preserve fidelity across multiple console platforms

• Wields storytelling to leverage data

• Studies courses and colleagues to grow skills and enhance performance

• Analytical thinker understanding atomic design principles

• Experience working with international partners in different time zones

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